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Page 1 |
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Search
Engine Optimization & Marketing Services
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Our search engine marketing
services are customized to meet your goals and
objectives. There are several factors that will
influence the cost and time required to market your site
in the search engines. These factors include your
competition, how much marketing you have already done
for your site, your website’s content and theme, your
business objectives, and of course, your search engine
marketing budget |
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Keyword Research |
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A very important service we
provide is to help identify the best possible keywords
to target with your online marketing campaigns.
Intelligent keyword choice is essential for reaching the
right audience. We will take your existing keyword list
and expand the list to include many more keywords and
phrases that are relevant to your business. We will then
recommend keywords to target based on keyword search
frequency and relevance to your website. |
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Competitive Analysis |
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We take an in-depth look at
the competitive marketplace for your chosen keywords.
Often you will find many companies competing for a share
of the traffic on your keywords, even though they may
not be direct competitors. It is important to understand
what the competition is doing so you can identify key
areas of weakness and other opportunities. Our
competitive analysis reports allow you to do this. |
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Search Engine
Optimization (SEO) |
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Search engine optimization
(SEO) is the process of improving the volume and quality
of traffic to a web site from search engines via
“organic” search results. The organic search results are
the ones that pull up in the main body of the search
results page. Studies have shown that these organic
search listings are clicked on more often than the
sponsored search listings–which is why it is so crucial
that companies optimize their websites for the best
possible placement. Our SEO process is based on over 10
years of research and experience getting our clients‘
sites to the top of the search engines. |
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Paid Search Marketing
(PPC) |
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Pay-Per-Click (PPC) ads are
the sponsored listing advertisements that appear at the
top or on the right side of the organic search listings.
Each time someone clicks on your PPC ad, you pay the
search engines for that click. Our PPC marketing experts
set up and manage cost-efficient PPC campaigns. PPC
advertising offers the benefits of full control over
your ad copy and keyword targeting. Combined with an SEO
campaign, PPC can also be a very effective tool to
increase your brand’s exposure in the search engines and
increase sales.
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